How are Antler Farms® Deer Raised?


Our customers often have questions about our deer. They have concerns over the treatment and welfare of the deer. We completely understand, and we share the same interest in our animals.

First and foremost, remove all preconceptions related to American factory farming of beef, chicken, pork, egg and dairy from of your mind. Our deer are not raised this way.

Our deer are naturally healthy and thrive on our farms. They roam on rich, abundant, open pastures and eat what they are supposed to eat - grass.

Antler Farms® is home to a robust herd of red deer in the Canterbury region of South Island, New Zealand. Our deer are raised naturally. We do not use growth hormones, ever. Antibiotics are only used to treat a deer that is ill; it is not administered as part of their regular care.

Our deer have been carefully bred by pairing the fittest, most vibrant animals. We document the genealogy to promote strong, proven bloodlines. Our goal is to raise the healthiest deer that in turn produce the strongest, most nutrient rich deer antler velvet.

We are very selective in the deer we farm. 80-90% of the red deer population in New Zealand would not meet our standards.
We are looking for a particular type of deer, raised in a particular way, producing a particular shape and size of deer velvet, collected at a particular time and in a particular way.

At Antler Farms®, we set the bar very high. Because of our requirements, we could not and would not purchase our velvet from a collective like most companies (see the note below). We know exactly where our deer velvet came from - our farms. It is very rare for deer antler velvet supplement companies to operate in this manner, but we believe it is the only way to maintain the integrity of the product, by overseeing every step of the process.

New Zealand is a pioneer of the deer industry and viewed as a leader by the international community. The country is ideal for deer farming, with its mild climate and low pollution. Deer absolutely flourish here. In time, New Zealand has become the world’s biggest producer of deer antler velvet and deer velvet supplements. The industry is extensive in its scale and operation, raising 6,000 deer and generating 450 tons of deer antler velvet per year. New Zealand has established high standards in farming that other countries aspire to. This video above the beautiful landscape of New Zealand and its deer farms.


While we obtain our deer antler velvet directly from our farms, most companies obtain their deer antler velvet from a collective.

Collectives purchase velvet from New Zealand deer farmers and sell the best velvet to buyers in Korea, China and other parts of Asia. Asian buyers are interested only in high quality velvet slices, leaving the less desirable velvet for the rest of the world.

Lower quality velvet is purchased by contract manufacturers to make capsules or extracts. Sometimes this material can include antler that is deformed, broken, damaged, or calcified.

Contract manufacturers produce and package deer antler velvet for multiple companies (i.e., our competitors). These contract manufacturers and companies simply do not have access to the best quality raw material. Additionally, they have no way of knowing where their deer antler velvet came from, how the deer were raised, how the velvet was collected, and how it was processed. Therefore, it would be very difficult, if not impossible, for our competitors to make substantial claims about the quality of their deer antler velvet products.

At Antler Farms®, we know exactly where our deer antler velvet comes from. We have strict requirements and are therefore very selective about what we use in our products.


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